Claudio E. Cabrera is an award-winning journalist and audience development expert, specializing in SEO.
Cabrera began his journalism career in 2004 as a journalist and moved into audience work over a decade ago.With his success in this space, Folio Magazine named him one of the top audience development managers in the country in 2013.
In 2014, he worked at CBS Local as their audience development lead across the country where he helped grow traffic by over 40% and led strategy for over 100 owned and operated radio and TV stations.
In 2016, he joined the New York Times as a Senior Digital Strategist and is now their Deputy Off-Platform Director of News SEO. In his 4 years at the Times, he’s been able to grow the company’s traffic by over 200% and lead them to record years on search and in total audience. Currently, he’s at The Athletic where he’s helped grow the brand over 60% on total audience year over year and runs their 30 person audience team.