Chris Moran is The Guardian’s head of editorial innovation. Starting as the Guardian’s first SEO editor, he reshaped the role as audience editor and built the audience team into a model for growing reach and engagement around trusted news. He is the co-creator of Ophan, the Guardian’s realtime analytics tool and is a recognised expert in building responsible and nuanced culture around audience data in newsrooms. He uses data to execute strategic projects like content reduction and is the bridge between editorial and product, identifying opportunities for new features and ideas that capture the unique voice and values of the Guardian.