Carolyn Shelby

Carolyn Shelby has been involved in developing Internet technologies since 1994, when she was the co-founder and managing partner of an Internet Service Provider near Purdue University. She specializes in technical and enterprise SEO, and has been helping corporations adjust their structure and focus to make the most of new media by integrating “search awareness” into their corporate culture since the 90s. As Director of SEO at tronc, Inc. (formerly Tribune Publishing) and later as SEO Lead at ESPN/Disney, Carolyn was responsible for technical SEO and organic audience-generation strategies across both companies’ global portfolio of news properties.