John Shehata is The Global Vice President of Audience Development Strategy & Partnerships at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations, Audio Growth, Innovation, and Organic Partnerships for all Condé Nast premium brands (Wired, Epicurious, Glamour, Vanity Fair,

Barry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specialised services for news publishers. Barry counts some of the world’s biggest media brands among his clients including FOX, News

Having built my first website in 1994, I’ve been on the web for a while. I started doing SEO professionally in 2005, and founded my company Yoast in 2010. Yoast SEO, my hobby project that became a full time job and then

Claudio E. Cabrera is an award-winning journalist and audience development expert, speciailizing in SEO. Cabrera began his journalism career in 2004 while in his second year at Brooklyn College. He landed an internship at the historic black newspaper, the New York Amsterdam

Alli Berry recently joined the Arena Group’s finance brand TheStreet as the Senior Director of Content Marketing. Previously, she served as SEO Director for the Motley Fool. Throughout her 11 years in digital marketing, she has helped businesses build a successful SEO-focused

A proud California girl, Louisa Frahm was born and raised in San Diego. She received her undergraduate degree in Journalism from the University of Colorado at Boulder in 2012. Throughout the past decade, she’s built a career in the news SEO world,

Sparing everyone a long-winded recitation of Carolyn Shelby’s journalistic endeavors as a child, let’s skip forward to “business life” – Carolyn Shelby was the cofounder of an Internet Service Provider in 1994, when the web was very new and there were few

SEO content strategy & analyst expert who has worked with edit teams across Condé Nast working primarily with Vogue, GQ, WIRED, Architectural Digest, Glamour, Epicurious to meet the demand of the searchers & their shopping interests.

Leonie Roderick heads up the audience reach team at The Times and The Sunday Times in London, which includes search, social and other third-party platforms like Apple News. She started her career as a journalist in trade magazines, focusing on business reporting

Ben Dilks is Homepage Editor at The Times of London. After cutting his teeth in journalism as an old-school print editor, an obsession with testing headlines led him to SEO. While heading a rapidly growing search team at The Times, Ben prioritised