John Shehata is The Global Vice President of Audience Development Strategy & Partnerships at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations, Audio Growth, Innovation, and Organic Partnerships for all Condé Nast premium brands (Wired, Epicurious, Glamour, Vanity Fair,

Barry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specialised services for news publishers. Barry counts some of the world’s biggest media brands among his clients including FOX, News

Having built my first website in 1994, I’ve been on the web for a while. I started doing SEO professionally in 2005, and founded my company Yoast in 2010. Yoast SEO, my hobby project that became a full time job and then

Claudio E. Cabrera is an award-winning journalist and audience development expert, speciailizing in SEO. Cabrera began his journalism career in 2004 while in his second year at Brooklyn College. He landed an internship at the historic black newspaper, the New York Amsterdam

Carolyn Shelby has been involved in developing Internet technologies since 1994, when she was the co-founder and managing partner of an Internet Service Provider near Purdue University. She specializes in technical and enterprise SEO, and has been helping corporations adjust their structure

Lily Ray is the Sr. Director of SEO & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs, while conducting extensive research on the latest SEO developments. Born into a

Alli Berry is the Director of SEO for The Motley Fool. For the last 11 years, she has helped businesses build a succesful SEO-focused content strategy in industries including finance, education, automotive, and retail. She was named to the 2019 Top 10

Koray Tuğberk GÜBÜR is the CEO and Founder of Holistic SEO & Digital where he provides SEO Consultancy, Web Development, Data Science, Web Design, and Search Engine Optimization services with strategic leadership for the agency’s SEO Client Projects. Koray Tuğberk GÜBÜR performs

A bubbly California girl, Louisa Frahm was born and raised in San Diego. She received her undergraduate degree in journalism from the University of Colorado at Boulder in 2012, where she also joined the Delta Delta Delta sorority. Throughout the past decade,

Paul Shapiro oversees the technical SEO team at Shopify. At prior roles he oversaw technical SEO at Condé Nast and SEO at Catalyst (GroupM/WPP). He is the founder of the industry’s first technical SEO conference, TechSEO Boost for which he presides as