Check The Schedule

The NESS is spready across two days with each day consisting of 4 hours. We’ve asked some of the smartest and most successful minds in SEO and publishing to share their expertise with you.

All times are in US Eastern.

Tuesday, 26 October 2021

10:00am
Welcome from John & Barry
  • John Shehata
    John Shehata
  • Barry Adams
    Barry Adams

Welcome to our first News & Editorial SEO Summit

10:15am
News SEO Strategies and Tactics
  • Christine Liang
    Christine Liang
    SEO Director, The New York Times
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11:05am
Technical SEO for News Publishers
  • Barry Adams
    Barry Adams
    SEO Consultant, Polemic Digital
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11:50am
Coffee Break & Networking
12:15
Turning data into actionable recommendations to achieve digital growth
  • Valentin Cornez
    Valentin Cornez
    Global Lead & Co-founder of Google Insights tool,, Google
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1:05
How E-A-T Affects Google News, Discover and Top Stories
  • Lily Ray
    Lily Ray
    Senior Director, SEO & Head of Organic Research, Amsive Digital
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1:50pm
Closing Day 1
  • Barry Adams
    Barry Adams
    SEO Consultant, Polemic Digital
  • John Shehata
    John Shehata
    Global VP, Audience Development Strategy, Condé Nast
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See You Tomorrow

Wednesday, 27 October 2021

10:00am
Welcome to Day 2
  • John Shehata
    John Shehata
  • Barry Adams
    Barry Adams
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10:15am
Playing the evergreen SEO long game
  • Shelby Blackley
    Shelby Blackley
  • Jessie Willms
    Jessie Willms
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11:05am
Google Discover Optimization
  • John Shehata
    John Shehata
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11:50am
Coffee Break & Networking
12:15pm
The Future of AMP in Google News & Top Stories
  • Dan Smullen
    Dan Smullen
    Head of SEO, Mediahuis Ireland
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1:05pm
Ask the SEOs - Panel Discussion and Q&A
  • John Shehata
    John Shehata
  • Bary Adams
    Bary Adams
  • Lily Ray
    Lily Ray
  • Christine Liang
    Christine Liang
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2:00pm
Conference Keynote: SEO & The Future of Publishing
  • Nicholas Thompson
    Nicholas Thompson
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3:00pm
Closing of News & Editorial SEO Summit 2021
  • John Shehata
    John Shehata
  • Barry Adams
    Barry Adams
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See You Soon