Winning in Google Discover (Without Losing in Organic Search)

By now, most publishers are well-aware that Google Discover operates quite differently than Google Search. But what publishers might not realize is that what works for Discover might not work for SEO, and vice versa. Even worse, certain approaches to driving Discover traffic could reduce SEO visibility, and some SEO-driven content strategies could wreak havoc on Discover performance. For publisher and news sites, winning in Google Discover while maintaining a strong SEO presence often requires two separate strategies and understanding how one impacts the other.