Major Google Algorithm Updates and Their Impact on News Publishers

This session will cover the impact that major Google algorithm updates have had on news publishers, including broad core updates, reviews updates, and helpful content updates. Glenn Gabe of G-Squared Interactive will cover what each update is focused on, the impact each has had across news publisher websites, and what to expect moving forward.

Glenn will also provide case studies throughout the presentation reinforcing the core points being covered. He will also discuss how content quality, technical SEO, user experience (UX), advertising experience, and affiliate setup can all impact the SEO performance of news publishers over time. In addition, Glenn will cover the importance of building strong E-E-A-T and why Google is placing so much emphasis on that topic over the past several years.

After this session, you’ll be able to:

• Understand how various major Google algorithm updates are impacting news publishers.
• Understand how those updates could impact rankings across surfaces like Search, Discover, and News.
• Understand how news publishers can limit volatility during future major algorithm updates.
• Learn where broad core updates might be headed in the future.
• Learn how the Helpful Content System could be Google’s secret weapon for fighting low-quality AI content.