How Audience and News SEO can Influence a Newsroom

12:45 pm EST / 5:45 pm GMT
Claudio Cabrera / VP Audience & Newsroom Strategy, The Athletic  

In this session Claudio will discuss how the New York Times and The Athletic position SEO for maximum success.

Three main takeaways from this session:

  1. What would be important in building an SEO team in news media?
  2. How an audience team is structured at two major, but different publications
  3. What those teams work on daily and how it may differ from your current operation