Technical SEO for Publishing Sites in 2023

2:45 pm EST / 7:45 pm GMT
Barry Adams / Specialised SEO Consultant for News Publishers  

In this talk Barry Adams will look at the current state of technical SEO for news websites, highlighting what has changed and what is new in Google’s ecosystem. Search is in a constant state of flux, with new technologies being introduced and old ones retired. The sitemaps ping feature that many publishers relied on has disappeared – does this mean Google has gotten better at crawling and indexing new content? Structured data requirements are always evolving, with specific attributes being added and others becoming obsolete. And Core Web Vitals are changing in 2024, with FID being replaced by INP. How can you prepare for that?

Three key takeaways:

  1. What the current technical SEO issues are that publishers need to be on top of
  2. Where you should focus your efforts for optimising your site’s technical SEO
  3. What is coming in the near future that you need to prepare for