Description
- NESS 2025 Video Recordings, and Presentations
Session Recordings:
| Lily Ray (Amsive) | Google Discover in 2025: A Data-Driven Deep Dive into What Works | What’s working in Google Discover in 2025? This talk will analyze 5 million URLs from 80+ websites to share insights, trends, and data around how to drive the most traffic from Google Discover while balancing an effective SEO/AEO strategy. |
| Dixon Jones (InLinks) | Using Entity analysis to improve your SEO and your GEO at the same time. | It is easy to ask an LLM “What do you know about a brand”, but because every answer is different each time you try, it becomes harder to measure the quality an accuracy of the response. It is not always easy to spot hallucinations or incorrect facts and it is even garder to come up with a plan of action to remedy and improve. This talk offers a framework that goes a long way towards creating your own workflow for improvement, based on sound ideas and a positive foundation. |
| Nicole Rocchio (Global News Consumer Insights) | Google News Consumer Insights for News Publishers. | A walkthrough of the Google News Consumer Insights (NCI) tool, demonstrating how publishers can improve their sites. NCI is a free diagnostic tool that connects to a publisher’s Google products (such as GA4, Ad Manager, AdSense, and Search Console) and uses a recommendation engine to provide actionable recommendations for audience and revenue growth. |
| James Carson (Absolutely Agentic) | AI Agents for News SEO | Agents are the AI buzzword for 2024 but what do they really mean in a news context? With extensive experience in SEO and social media research for news organizations, including a ringside seat for the 2024 US election, James Carson will talk through the theory and practice in agentic newsroom adoption. |
| Marie Haynes (Consulting Inc.) | AI Mode, AI Agents, AI In Wearables – The Online World Is About To Dramatically Change! | Google’s AI Mode, Agent2Agent framework, and wearable tech are reshaping how we search and live online. Learn about the emerging world of AI agents and what it means for the future of businesses and search visibility. |
| Maddie Shepherd (CBS News and Stations) | The Art—And Science—Of Earning The Click | With the rise of 0-click searches, Maddie explores “NavBoost” and its impact on news SEO. Learn how to engage journalists and grow CTR through practical newsroom tactics. |
| John Shehata (NewzDash) | How to Survive in AI-First Era: News Visibility Tracking & Optimization | |
| Panel | News SEO Career Panel |
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| Mike King (iPullRank) | Keynote: The Future of SEO | |
| Steven Wilson-Beales (Global) | From Views to Victory: Cracking the YouTube Algorithm | With more audience flocking to YouTube than ever before, there’s never been a better time to optimize your YouTube output for better engagement. |
| Harry Clarkson-Bennett (The Telegraph) | Revenue: How The Hell Do We Make Money Now? | As a premium publisher, Harry will provide insights into how paywalls work in search and how Google (and users) interpret them. He will also explore available revenue options for publishers and how SEOs and marketers can contribute to business success. |
| Erin Hallstrom (Endeavor Business Media) | B2B Newsrooms SEO | The past year has brought major shifts to SEO, especially for B2B newsrooms. Google’s AI Overviews emphasize E-E-A-T signals, posing challenges for B2B publishers covering products they don’t use firsthand. Erin shares insights from Endeavor Business Media’s multi-phase research study. |
| Barry Adams (Polemic Digital) & Christine Liang (The New York Times) | Technical SEO In The Age Of AI | Crawlable and indexable websites remain foundational for achieving organic visibility in classic and AI-generated search. Barry and Christine will present their technical SEO insights for maximizing growth across all platforms. |
| Ask the News SEOs Panel |
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| Panel | Future of SEO Panel |
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