Oct 04-05, 2022




12 Professional Speakers


News SEO

ABOUT #NESS / the first event dedicated to SEO for news publishers

The News and Editorial SEO Summit (NESS) is the first event of its kind, dedicated to all the things news publishers need to know to help them grow their organic search traffic.

NESS brings the best minds of the SEO and publishing industries together to share their insights and expertise.

From Google News to Discover, from Top Stories to news apps, you will learn what it takes to grow your presence in all organic locations where news is shown.

More Watch video

Top News-SEO Experts

All speakers NESS

Conference Video Recordings & Presentations / get it today



NESS 2022
Video Recordings
+ Presentations
For All Sessions
(Available ~2 weeks after the event)



NESS 2021
Video Recordings
+ Presentations
For All Sessions
(Available ~2 weeks after the event)

Event Speakers / these are our confirmed speakers for 2022

John Shehata

Global VP of Audience Development Strategy & Partnerships, Condé Nast

Barry Adams

Specialised SEO Consultant for News Publishers

Alli Berry

Senior Director of Content Marketing, TheStreet

Louisa Frahm

SEO Director, ESPN

Koray Tuğberk GÜBÜR

Holistic SEO & Digital

Claudio Cabrera

VP Audience and Newsroom Strategy, The Athletic

Joost de Valk

Founder Yoast, Investor at Altha

Carolyn Shelby

VP of Growth, Dawn Patrol LLC

Paul Shapiro

Team Lead, Technical SEO & Growth Marketing, Shopify

Mark Burka

Senior SEO Content Manager, Angi

Chris Moran

Head of Editorial Innovation, the Guardian

Lily Ray

Senior Director, SEO & Head of Organic Research, Amsive Digital

Leonie Roderick

Editor of Audience Reach, The Times and Sunday Times

Ben Dilks

Homepage Editor, The Times

Pontus Sandberg

CEO, GRC Media

See all speakers


As part of NESS 2022, there will be a fundraising campaign for the Red Cross’s Ukraine relief efforts. We encourage all attendees to donate and will match donations up to $5000.

Red Cross Ukraine

Event Schedule / Virtual Online Conference

Barry Adams

The Latest in Technical SEO for News Websites

In this session, Barry Adams will discuss the latest developments in technical SEO for publishers that impact on Google's crawling and indexing of news websites. There are new Search

What do paywalls mean for SEO?

The Times and Sunday Times were one of the first publishers to move their digital content behind a paywall in 2010. This talk will explore how we balance the
Claudio Cabrera

LIVE Journalism: SEO Strategies & Tactics

Claudio will speak about the live journalism space and how it's changed over the years and how Google has de-prioritized live journalism from the peak we saw it reach

Ask The SEOs Panel

Ask Top News SEOs all the questions you have. At last year's conference this popular session had over 100 live questions from the audience answered. Claudio Cabrera, Vice President


Alli Berry

Content Workflows for SERP Domination

As SERPs have gotten more complex in recent years, publishers have a massive opportunity to dominate on broader queries with mixed-intent results. In this session, you'll learn how Alli

Top Stories: State of the Union

Top Stories: State of The Union is an extensive study analyzing millions of the Top Stories in Google Search, SERP saturation, changes of last year, AMP movement and more.

Career Growth Panel: What is your next move?

The SEO industry has matured to the point that there are many career paths one can choose from. In this session we have selected 5 different career choices to


Event Sponsors & Partners / 2022 sponsors & media partners

See all our 2022 Sponsors and Partners

Testimonials / this is what attendees said about NESS 2021

Event FAQS / find your answers

The News & Editorial SEO Summit 2022 is an online event dedicated to all things SEO for news publishers. Organised by John Shehata and Barry Adams, NESS 2022 is the second event after the success of the 2021 edition. It will feature speakers from global and local news publishers, sharing their insights into editorial SEO, technical SEO, live coverage, Google Discover, careers in news SEO, content strategies, commerce in publishing, and much more.
Yes, the News and Editorial SEO Summit 2022 will be a pure online, virtual event. All talks will be livestreamed through the Airmeet online event platform. When you register, you will receive a link to enter the virtual event space on the event days where you can see every talk live and ask questions to our speakers. There will also be virtual networking tables to meet other attendees.
Yes, we will record all the talks and allow attendees to view them later whenever they want. We will be offering recordings-only tickets for sale after NESS 2022 has ended, which will give you access to the recorded talks. Of course, we still encourage you to attend live so you can ask questions and engage with the speakers and panelists.
Get in touch with us to discuss special rates for buying tickets in bulk (10+).

Contact Us / get in touch with John & Barry