News & Editorial SEO Summit NESS 2024

NESS 2024

The 2024 edition of the News and Editorial SEO Summit (NESS) was the fourth edition of our online event dedicated to all the things news publishers need to know to help them grow their organic search traffic.

The 2024 edition was held on 29 & 30 October 2024, and featured these amazing speakers:

• Glenn Gabe – (G-Squared Interactive)
  • Google Updates: Major Google Algorithm Updates And Their Impact On News Publishers
  • This session will cover the impact that major Google algorithm updates have had on news publishers in 2024 (including the March 2024 core update, which was one of the biggest and most sophisticated core updates that Google has ever rolled out). Glenn Gabe of G-Squared Interactive will cover each algorithm update in detail, the impact each had across news publishers, and what to expect moving forward. Bing volatility and updates will also be covered. Glenn will provide case studies throughout the presentation reinforcing the core points being covered. He will also discuss how content quality, user experience (UX), advertising experience, and affiliate setup can all impact the SEO performance of news publishers over time. In addition, the importance of building strong E-E-A-T will be covered, and why Google has been placing so much emphasis on that topic over the past several years.
• Olaf Seydel – (Zeit Online)
  • Topical Authority – Achieving Topical Dominance: Measuring Topical Authority And Derive Strategic Actions
  • Measuring topical authority isn’t a fixed concept – there are different valid options depending on the use cases and your data. In this session we’ll look at solutions and how you can build your strategy for topical dominance on them.
• Brendan O’Connell (NYPost) & Edward Hyatt (WSJ)
  • Google AI Overview – How News Publishers Can Own Their Audience in the Age of SGE
  • The Wall Street Journal’s Director of SEO, Edward Hyatt, and New York Post’s Senior Technical Manager SEO, Brendan O’Connell, will take you through how both different revenue model publishing businesses can think about Search in the world of AI.
  • AI and Google’s Search Generative Experience (SGE) are shaking up how publishers reach new audiences. Are you ready? Join Edward and Brendan to learn how SGE is changing the search landscape and discover the essential tactics your subscription or ad-based publication needs to thrive in the era of AI-powered search.
• Andrea Volpini – (Wordlift)
  • Semantic SEO – Semantic SEO and Fact-Checking in the Age of AI: Navigating Truth, Entities, Schema Markup, and SEO
  • This session will delve into the transformative power of schema markup, entity-based SEO and AI-driven fact-checking for the news and media industry. Discover how leveraging entities, semantic markup, and advanced AI tools can enhance the accuracy, credibility, and visibility of your content. Learn practical strategies to navigate the complexities of modern SEO and ensure your editorial content stands out in an increasingly competitive digital landscape.
  • Andrea will explore the integration of knowledge graphs, structured data, and AI technologies like WordLift to automate and enhance the fact-checking process. He will also discuss the importance of using Schema.org markup and the ClaimReview schema to improve the discoverability and trustworthiness of news articles. This session is tailored for news and media professionals looking to stay ahead in the rapidly evolving world of digital content and SEO
• Vivienne Goizet – (BILD)
  • Google Discover – My 5 Step Process of Optimizing for Google Discover
  • Google Discover is a black box. We do not know for certain how it works. However if you have over 300 articles per day to play with you get a pretty good idea of what works and what doesn’t work. I will show you my proven 5 step process for discover content.
• John Shehata – (NewzDash)
  • News SEO – LIVE Events Real-Time SEO: Winning the Google Election Battleground
  • Discover how to leverage SEO to win the digital race in election campaigns. This session explores crucial tactics for maximizing visibility on Google, including optimizing for Top Stories, crafting effective live updates, conducting targeted news keyword research, and harnessing YouTube’s potential. Learn how to make Google your campaign’s most powerful digital asset and stay ahead in the high-stakes world of election SEO.
• Martin Splitt – (Google)
  • Technical News SEO – Demystifying website performance & Page Experience
  • From AMP to Core Web Vitals and beyond, page experience and performance have seen a lot of changes throughout the years.
  • In this session I Martin will shed some light on how to think about page performance, its influence on user experience and how Google Search uses Core Web Vitals.
• Ryan Y. Kellett – (Former Axios Media Inc.)
  • Local News SEO – Unlocking Local SEO for growth
  • In just two years, Axios Local expanded to serve 30 cities in the U.S. This case study provides a window into using local SEO to fuel growth and reach new audiences.
• Lily Ray – (Amsive)
  • Google Algorithms & Updates – What it takes to Recover from Google Core Updates
  • Learn tried and true methods that have worked for our clients – particularly publisher sites – in order to recover from a Google core algorithm update
• Claudio E. Cabrera – (The Athletic)
  • Newsroom SEO – How to Incorporate SEO throughout a newsroom with audience teams
  • Claudio will give his advise and knowledge from running a news room at The Athletic.
  • After this session, you’ll be able to:
    • With audience teams gaining more importance at news publishers, how should you structure your team per publisher
    • How SEO teams can influence everything from content strategy, publication time and even product roadmaps
  • What’s key to help make each section of your website SEO friendly through reporting and learnings
• Rand Fishkin – (Sparktoro)
  • Keynote – How to Stay Ahead of Marketing’s Five, Big 2024 Trends
  • What’s happening to the marketing universe in 2024? Shifts in digital advertising, changes to tracking and attribution, the dominance of zero-click platforms, the end of cheap money, and the loss of competitive advantages. It’s been a rough year for the field, especially in previously-resilient sectors like tech, entertainment, e-commerce, and B2B. In this presentation, Rand Fishkin of SparkToro will walk through what’s changed, why, and what marketers can do to stay competitive and beat the odds.
• Barry Adams – (Polemic Digital)
  • Technical News SEO – In-depth Site Migrations for News Websites: How Not To Risk Your News Traffic
  • Site migrations are often complicated projects that can have a huge impact on a site’s SEO performance. But what do we mean when we say ‘site migration’? In this session, Barry Adams will look at different types of site migrations, from minor redesigns to complete relaunches, and explain the risks and rewards for each.
• Ask The SEO’s Panel
  • 2 sessions 2 hours long where all SEO answer all questions by audience.