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NESS 2022 Schedule / Virtual Online

  • Day 01
    04 Oct 2022
  • Day 02
    05 Oct 2022
    10:00am EST

    NESS 2022 – Welcome

    John Shehata, Barry Adams / NewsSEO  
    Barry Adams
    10:15am EST

    The Latest in Technical SEO for News Websites

    In this session, Barry Adams will discuss the latest developments in technical SEO for publishers that impact on Google's crawling and indexing of news websites. There are new Search
    Barry Adams / Specialised SEO Consultant for News Publishers, Polemic Digital  
    Carolyn Shelby
    11:00am EST

    Using Automated Articles Successfully: Is it possible?

    A detailed look at the capabilities of automated journalism, news story requirements, and options for implementation.
    Carolyn Shelby / VP of Growth, Dawn Patrol LLC  
    11:45am EST

    What do paywalls mean for SEO?

    The Times and Sunday Times were one of the first publishers to move their digital content behind a paywall in 2010. This talk will explore how we balance the
    Leonie Roderick & Ben Dilks / The Times and Sunday Times  
    12:30pm EST

    Break

      
    Claudio Cabrera
    12:45pm EST

    LIVE Journalism: SEO Strategies & Tactics

    Claudio will speak about the live journalism space and how it's changed over the years and how Google has de-prioritized live journalism from the peak we saw it reach
    Claudio E. Cabrera / Vice President of Audience and Newsroom Strategy at The Athletic  
    Koray
    01:30pm EST

    How Search Engines Leverage Opinion-based Articles for Ranking

    Koray Tuğberk GÜBÜR / Founder, Holistic SEO & Digital  
    02:15pm EST

    Ask The SEOs Panel

    Ask Top News SEOs all the questions you have. At last year's conference this popular session had over 100 live questions from the audience answered. Claudio Cabrera, Vice President
    John Shehata, Barry Adams, Claudio Cabrera, Carolyn Shelby, Koray Tuğberk GÜBÜR / Variant  
    03:15pm EST

    Closing

    John Shehata, Barry Adams / NewsSEO  
      10:00am EST

      Welcome Day 2

      John Shehata, Barry Adams / NewsSEO  
      Joost de Valk
      10:15am EST

      Keynote: Past, Present and Future of SEO

      In this session we'll go through the past, present and
      Joost de Valk / Founder Yoast, Investor at Altha    
      Alli Berry
      11:00am EST

      Content Workflows for SERP Domination

      As SERPs have gotten more complex in recent years, publishers have a massive opportunity to dominate on broader queries with mixed-intent results. In this session, you'll learn how Alli
      Alli Berry / Senior Director of Content Marketing, TheStreet    
      11:45am EST

      Top Stories: State of the Union

      Top Stories: State of The Union is an extensive study analyzing millions of the Top Stories in Google Search, SERP saturation, changes of last year, AMP movement and more.
      John Shehata / Global VP, Audience Development Strategy Conde Nast    
      12:30pm EST

      Break

        
      12:45pm EST

      Commerce & Affiliate SEO for Publishers

      This session will
      Mark Burka / Senior SEO Content Manager | Angi    
      01:30pm EST

      Improve your internal linking (to boost evergreen content)

      Find out how to structure your internal links to boost your evergreen content, and how to find old articles that could be valuable to link internally from to the
      Pontus Sandberg / CEO, GRC Media  
      02:15pm EST

      Career Growth Panel: What is your next move?

      The SEO industry has matured to the point that there are many career paths one can choose from. In this session we have selected 5 different career choices to
      Lily Ray, Chris Moran, Louisa Frahm, Paul Shapiro, Barry Adams / Variant  
      3:15pm EST

      Closing

      John Shehata, Barry Adams / NewsSEO  

      RED CROSS UKRAINE FUNDRAISING / NESS is matching donations

      As part of NESS 2022, there will be a fundraising campaign for the Red Cross’s Ukraine relief efforts. We encourage all attendees to donate and will match donations up to $5000.

      DONATE TO THE RED CROSS HERE
      Red Cross Ukraine

      Event Sponsors / 2021's sponsors

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      Become a 2022 sponsor

      Testimonials / this is what attendees said about NESS 2021

      “This was the most relevant SEO conference I’ve attended in a very long time! It’s all focused on News and featured good gender diversity, as well as good diversity of backgrounds from presenters.”

      “A great mix of editorial and technical content. Every single session was helpful and valuable – very different to other conferences where there is barely News SEO Content.”

      “The variety of speakers from many different renowned publishers, the focus specifically on news. The speakers were all chosen very well. All of them were fluent, clear and informative.”

      “Everything about the conference surpassed my every expectation. The organization, the speakers, the general spirit of honesty and investment in quality content, the airmeet platform, the breakout tables, the commitment to answering questions – all of it was 100% brilliant! I’m well impressed!”

      Register / tickets on sale NOW

      Early Bird

      $149

      Early Bird ticket
      Ends 7/31
      Full access to all talks & recordings
      Limited time offer

      Register

      Regular Price

      $199

      Regular price ticket
      Starts 8/1
      Full access to all talks & recordings
      On sale after Early Bird ends

      Register

      Group Discount

      Minimum 10 Tickets
      Full access to all talks & recordings
      10+ tickets discounts

      Register

      Event FAQS / find your answers

      • What is NESS 2022?
      • Is NESS22 an online only event?
      • Will the talks be available to view later?
      • Are there discounts for groups?
      The News & Editorial SEO Summit 2022 is an online event dedicated to all things SEO for news publishers. Organised by John Shehata and Barry Adams, NESS 2022 is the second event after the success of the 2021 edition. It will feature speakers from global and local news publishers, sharing their insights into editorial SEO, technical SEO, live coverage, Google Discover, careers in news SEO, content strategies, commerce in publishing, and much more.
      Yes, the News and Editorial SEO Summit 2022 will be a pure online, virtual event. All talks will be livestreamed through the Airmeet online event platform. When you register, you will receive a link to enter the virtual event space on the event days where you can see every talk live and ask questions to our speakers. There will also be virtual networking tables to meet other attendees.
      Yes, we will record all the talks and allow attendees to view them later whenever they want. We will be offering recordings-only tickets for sale after NESS 2022 has ended, which will give you access to the recorded talks. Of course, we still encourage you to attend live so you can ask questions and engage with the speakers and panelists.
      Get in touch with us to discuss special rates for buying tickets in bulk (10+).

      Contact Us / get in touch with John & Barry

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