NESS By The Numbers / the first event dedicated to SEO for news publishers
The News and Editorial SEO Summit (NESS) is the first event of its kind, dedicated to all the things news publishers need to know to help them grow their organic search traffic.
NESS brings the best minds of the SEO and publishing industries together to share their insights and expertise.
From Google News to Discover, from Top Stories to news apps, you will learn what it takes to grow your presence in all organic locations where news is shown.
Founded by John Shehata, Global VP of Audience Development at Condé Nast and Founder of NewzDash, and co-organized by Barry Adams, SEO Consultant at Polemic Digital and publisher of the SEO for Google News email newsletter, the inaugural NESS will feature speakers from The New York Times, Google, Mediahuis, The Globe and Mail, and more.
NESS 2021 Highlights
Target Audience
- Journalists and editors involved with the day to day writing and publishing of news content, who want to make sure their stories get the best chance of ranking in Top Stories and Google News.
- Web developers who want to make sure their websites adhere to Google’s latest technical requirements and follow best SEO practices for crawling and indexing.
- SEO professionals working with publishers who want to upgrade their knowledge and learn from experts in the field.
- Audience growth strategists looking for ways to maximize traffic and find new avenues for organic search visits.
SEO Giveback / Giving Back is a Fundamental Principal of NESS
NESS 2021, The NESS conference delivered 20+ FREE tickets for the SEO community members who lost their job during the pandemic and for non-profit organizations.
As part of NESS 2022, there will be a fundraising campaign for the Red Cross’s Ukraine relief efforts. We encourage all attendees to donate and will match donations up to $5000.
Global Conference
- About 650 attendees from 56 countries got their tickets for the conference, 512+ of which joined all streamed sessions.
- 33% of all attendees engaged in chat with other attendees and sponsors generating over 800 messages and 4300 emoji reactions to sessions
- 9 out of 10 is the average number of sessions attended by attendees
- 97% of all attendees would attend next year!!
- 19% of all attendees attended Sponsors virtual hangout tables
Sponsorship Packages
We have created a sponsorship package that allows you branding and the opportunity to virtually connect with delegates at the conference. Using our platform you will be able to host a table at the virtual networking, including the opportunity to create 1-1 meetings with delegates in real time at the event.
The sponsorship covers branding prior the event, during the event and post event to maximize your presence to our audience across the build up and beyond.
Pre event:
Logo and branding across our event promotion, this is external to our mailing lists to attract attendee tickets. You will be listed as an event partner and be seen across the main page of the event website and across all these touchpoints from the delegate experience.
Branding:
- Logo as sponsor of NESS on event platform (visible throughout the event)
- Logo as sponsor on the communication to delegates
- Announcement of sponsors across social media
During the event we will be pushing delegates to talk to you, through networking tables. You may wish to have a special attendee discount just for the show to encourage our attendee decision makers to come and talk to you.
SILVER
UNLIMITED SPONSORS
Logo on conference opening, pre- & post-talk slides
Logo on conference website
Host a networking table
Sponsorship marketed pre, during and post event.
x2 tickets for the team to attend
Branded as sponsor across web assets & social media platforms
GOLD
5 SPONSORS
Logo on conference opening, pre- & post-talk slides
Logo on conference website
Host a networking table
Sponsorship marketed pre, during and post event.
x5 tickets for the team to attend
Branded as sponsor across web assets & social media platforms
Sponsorship marketed pre, during and post event.
Provide your customers with a special discount to attend event
Special mention during conference opening and closing
1 Dedicated email to all attendees on your behalf pre event
PLATINUM
1 SPONSOR
30-Minutes Session day 1
Logo on conference opening, pre- & post-talk slides
Logo on conference website
Host a networking table
Sponsorship marketed pre, during and post event.
x10 tickets for the team to attend
Branded as sponsor across web assets & social media platforms
Sponsorship marketed pre, during and post event.
Provide your customers with a special discount to attend event
Special mention during conference opening and closing
1 Dedicated email to all attendees on your behalf pre event
1 Dedicated email to all attendees on your behalf post event
Become a Sponsor / Contact Us for Sponsorship Opportunities
Testimonials / this is what attendees said about NESS 2021
More Testimonials
This was the most relevant SEO conference I’ve attended in a very long time!
It’s all focused on News and featured good gender diversity, as well as good diversity of backgrounds from presenters.
A great mix of editorial and technical content
Every single session was helpful and valuable – very different to other conferences where there is barely News SEO Content
The variety of speakers from many different renowned publishers, the focus specifically on news.
The speakers were all chosen very well. All of them were fluent, clear and informative.
Focus and information on AMP and Discover
The panels were fantastic, and the engagement from the attendees made them even better
The amount of knowledge I gained on Newsroom SEO from a variety of speakers.
the software was excellent, Q&A handled well every time, my fav speaker was Christine 100%
It’s hard to pin down – everything about the conference surpassed my every expectation. The organization, the speakers, the general spirit of honesty and investment in quality content, the airmeet platform, the breakout tables, the commitment to answering questions – all of it was 100% brilliant! I’m well impressed!
Excellent, comprehensive brain dump to bring back to org stakeholders
To have a focus on SEO from the perspective of a publisher was refreshing and helpful. I’m not sure e-commerce came up even once!
Getting a place to learn/talk about editorial SEO, and hear perspectives from major players in the field.
The interactive nature with the panelists and organizers and the ability to ask questions as well as upvote questions.
The amount of actionable information provided by true experts
Having a specialized SEO News conference was the best idea ever. I am so glad I saw Barry’s tweet last week and was able to attend with my team.