Welcome to NESS

The News and Editorial SEO Summit (NESS) is an online event dedicated exclusively to all things SEO for news publishers.

Visibility in Google’s ecosystem is a crucial source of readers for all online publishers, and information about how to maximize this can be hard to find. So, we decided to bring together the smartest minds in publishing and SEO and ask them to share their insights and expertise.


Founded by John Shehata, Global VP of Audience Development at Condé Nast and Founder of NewzDash and GDdash, and Barry Adams, Founder and SEO Consultant at Polemic Digital and publisher of SEO for Google News, the inaugural NESS 2021 featured speakers from The Atlantic, The New York Times, Google, Mediahuis, The Globe and Mail, Mashable, and Amsive Digital.


The 2022 edition featured speakers from The Athletic, Google, The Motley Fool, Shopify, Condé Nast, The Guardian, and more. Our keynote speaker was Joost de Valk, founder of Yoast and one of the most experienced people in SEO.


In 2023, we had another superb lineup of expert speakers from SEO and publishing, sharing their insights and experiences with all attendees: Jes Scholz, Glenn Gabe, Lily Ray, Claudio E. Cabrera, Anna Sbuttoni, Richard Nazarewicz, and our founders John Shehata and Barry Adams, with a keynote from SEO legend Wil Reynolds.


If you missed any previous edition, you can buy lifetime access to the video recordings and presentation decks for all sessions.


We’ve already set the dates for the 2024 edition: Tuesday 29th and Wednesday 30th October 2024. You can buy your ticket for the 2024 edition already!


The NESS presents a unique opportunity to learn from the biggest brands and smartest minds in publishing and SEO. After attending this event, you will be able to apply what you’ve learned to your own websites to boost your organic traffic.


From Google News to Discover, from Top Stories to news apps, you will learn what it takes to grow your presence in all organic locations where news is shown.


With a single ticket, you will get full access to all talks and recordings and get the chance to ask your questions directly to our speaker panel at the closing of the event.