Date

Oct 29-30, 2024

Location

ONLINE

Speakers

Expert Speakers

Focus

News SEO

ABOUT #NESS / the first event dedicated to SEO for news publishers

The News and Editorial SEO Summit (NESS) is the first event of its kind, dedicated to all the things news publishers need to know to help them grow their organic search traffic.

NESS brings the best minds of the SEO and publishing industries together to share their insights and expertise.

From Google News to Discover, from Top Stories to news apps, you will learn what it takes to grow your presence in all organic locations where news is shown.

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News & Editorial SEO Summit 2023

News and Editorial SEO Summit 2023

Buy Tickets & Video Recordings / get yours today

NESS 2024 Event Ticket

$225

NESS 2024
Live Access to All
Sessions + Video Recordings
NESS 2024 takes place
on 29 & 30 October 2024

NESS 2023 Video Recordings

$225

NESS 2023
All Session Recordings
+ Presentations
Available middle
of November 2023

NESS 2022 & 2021 Videos

$299

NESS 2022 & 2021
Session Recordings
+ Presentations
For All Sessions
Available Instantly

Event Speakers / these were our speakers for 2023

Wil Reynolds

CEO at Seer Interactive

Glenn Gabe

SEO Consultant at G-Squared Interactive

Jes Scholz

Marketing Consultant, formerly CMO at Ringier

Claudio Cabrera

VP Audience and Newsroom Strategy, The Athletic

Lily Ray

Senior Director, SEO & Head of Organic Research, Amsive Digital

Richard Nazarewicz

Global SEO & Discovery Lead, BBC Studios

Anna Sbuttoni

Deputy Audience Editor, The Times & Sunday Times

Kevin Indig

Growth Advisor

John Shehata

CEO & Founder at NewzDash

Barry Adams

Specialised SEO Consultant for News Publishers

See all 2023 speakers

2023 Event Schedule / Virtual Online Conference

Pre-event Networking

An opportunity to check out our sponsors and chat with other attendees.    

Day 1 Opening

     

Winning in Google Discover (Without Losing in Organic Search)

By now, most publishers are well-aware that Google Discover operates quite differently than Google Search. But what publishers might not realize is that what works for Discover might not

Taking Newsroom SEO Priorities Through to Product and Tech Roadmaps

Over the years SEO has grown to encompass a wide array of fields including Technical, Editorial, Data Science & Analytics, Marketing, Sales, eCommerce, SaaS Tools. It is now expanding

Networking break

An opportunity to check out our sponsors and chat with other attendees.    

How Audience and News SEO can Influence a Newsroom

In this session Claudio will discuss how the New York Times and The Athletic position SEO for maximum success. Three main takeaways from this session: What would be important in

Major Google Algorithm Updates and Their Impact on News Publishers

This session will cover the impact that major Google algorithm updates have had on news publishers, including broad core updates, reviews updates, and helpful content updates. Glenn Gabe of

Technical SEO for Publishing Sites in 2023

In this talk Barry Adams will look at the current state of technical SEO for news websites, highlighting what has changed and what is new in Google's ecosystem. Search

Networking break

An opportunity to check out our sponsors and chat with other attendees.    

Ask the SEOs Panel Q&A

Your chance to ask questions to today's panel of expert speakers.

Day 1 Closing

   

Pre-event Networking

An opportunity to check out our sponsors and chat with other attendees.  

Day 2 Opening

   

Keynote

How SEO Is Reshaping ‘Classic’ Newsrooms

How search is changing the commissioning of stories at The Times and The Sunday Times.

Networking break

An opportunity to check out our sponsors and chat with other attendees.    

The Need for Speed: SEO Strategies for Rapid Crawling

Rapid crawling is the cornerstone of News SEO, granting higher visibility in high performance placements including top stories carousel, news and discover. Master the art of measuring and optimising

Networking break

An opportunity to check out our sponsors and chat with other attendees.    

Ask the SEOs Panel Q&A

Your chance to ask questions to today's panel of expert speakers.    

Day 2 Closing

     

Event Sponsors & Partners / 2023 sponsors & media partners

See all our 2023 Sponsors and Partners

Testimonials / this is what attendees said about NESS 2021 & 2022

Event FAQS / find your answers

The News & Editorial SEO Summit 2023 is an online event dedicated to all things SEO for news publishers. Organised by John Shehata and Barry Adams, NESS 2023 is the third event after the successful 2021 & 2022 editions. It will feature speakers from global and local news publishers, sharing their insights into editorial SEO, technical SEO, AI & SGE, Google Discover, topic authority, content strategies, and much more.
Yes, the News and Editorial SEO Summit 2023 will be a pure online, virtual event. All talks will be livestreamed through the Airmeet online event platform. When you register, you will receive a link to enter the virtual event space on the event days where you can see every talk live and ask questions to our speakers. There will also be virtual networking tables to meet other attendees.
Yes, we will record all the talks and allow attendees to view them later whenever they want. We will be offering recordings-only tickets for sale after NESS 2023 has ended, which will give you access to the recorded talks. Of course, we still encourage you to attend live so you can ask questions and engage with the speakers and panelists.
Get in touch with us to discuss special rates for buying tickets in bulk (10+).

Contact Us / get in touch with John & Barry