Oct 04-05, 2022




12 Professional Speakers


News SEO

ABOUT #NESS / the first event dedicated to SEO for news publishers

The News and Editorial SEO Summit (NESS) is the first event of its kind, dedicated to all the things news publishers need to know to help them grow their organic search traffic.

NESS brings the best minds of the SEO and publishing industries together to share their insights and expertise.

From Google News to Discover, from Top Stories to news apps, you will learn what it takes to grow your presence in all organic locations where news is shown.

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Event Speakers / more speakers will be announced soon

John Shehata

Global VP of Audience Development Strategy & Partnerships, Condé Nast

Barry Adams

Specialised SEO Consultant for News Publishers

Alli Berry

SEO Director, The Motley Fool

Louisa Frahm

Trends Curator, Google

Koray Tuğberk GÜBÜR

Holistic SEO & Digital

Claudio Cabrera

VP Audience and Newsroom Strategy, The Athletic

Joost de Valk

Founder Yoast, Investor at Altha

Carolyn Shelby

VP of Growth, Dawn Patrol LLC

Paul Shapiro

Team Lead, Technical SEO & Growth Marketing, Shopify

Mark Burka

Senior SEO Content Manager, Angi

Chris Moran

Head of Editorial Innovation, the Guardian

Lily Ray

Senior Director, SEO & Head of Organic Research, Amsive Digital

See all speakers


As part of NESS 2022, there will be a fundraising campaign for the Red Cross’s Ukraine relief efforts. We encourage all attendees to donate and will match donations up to $5000.

Red Cross Ukraine

Event Schedule / Virtual Online Conference


Ask The SEOs

Ask Top News-SEOs all the questions you have. Last conference we answered over 100 questions. Koray Tuğberk GÜBÜR Holistic SEO & Digital Claudio Cabrera Vice President of Audience and



Career Growth Panel: What is your next move?

The SEO has matured to the point that there are many career paths one can choose from. In this session we have selected 5 different career choices to help


Event Sponsors & Partners / 2022 sponsors & media partners

Become a 2022 sponsor

Testimonials / this is what attendees said about NESS 2021

Register / tickets on sale NOW

Group Rate


10+ Tickets
Full access to all talks & recordings


Logo on conference opening, pre- & post-talk slides
Host a networking table
Sponsorship marketed pre, during and post event
Free Tickets
Branded as sponsor across web assets & social media platforms
& More …

Event FAQS / find your answers

The News & Editorial SEO Summit 2022 is an online event dedicated to all things SEO for news publishers. Organised by John Shehata and Barry Adams, NESS 2022 is the second event after the success of the 2021 edition. It will feature speakers from global and local news publishers, sharing their insights into editorial SEO, technical SEO, live coverage, Google Discover, careers in news SEO, content strategies, commerce in publishing, and much more.
Yes, the News and Editorial SEO Summit 2022 will be a pure online, virtual event. All talks will be livestreamed through the Airmeet online event platform. When you register, you will receive a link to enter the virtual event space on the event days where you can see every talk live and ask questions to our speakers. There will also be virtual networking tables to meet other attendees.
Yes, we will record all the talks and allow attendees to view them later whenever they want. We will be offering recordings-only tickets for sale after NESS 2022 has ended, which will give you access to the recorded talks. Of course, we still encourage you to attend live so you can ask questions and engage with the speakers and panelists.
Get in touch with us to discuss special rates for buying tickets in bulk (10+).

Contact Us / get in touch with John & Barry